On Demand

How to Win at NeoCon and Pop-Up Retail Spaces by Creating an Extraordinary Experience

This webinar is approved for 1 AIA Learning Unit (LU) for Continuing Education.




A look at how to create showrooms and exhibits that truly connect with designers.

You spend a significant amount of your budget trying to engage design professionals and drive product specification at NeoCon, HD Expo and other tradeshows, as well as temporary retail spaces. The good news is that these events provide you with an opportunity to connect with your audience and tell your story. The bad news is, it’s getting harder to win attention and equate efforts with measurable ROI.

What we’re going to talk about is how to win big at tradeshows and in other temporary retail spaces and gain the kind of mind share that leads to market share.

After watching this webinar, you will be able to:

  • How to get into the mind of your audience and deliver an experience that makes you the hero.
  • How to focus, organize and curate your product offerings in order to create a showroom or exhibit that separates you from the competition.
  • How to channel your inner artist in order to create an immersive atmosphere that elevates your brand and stirs an emotional connection.


Cynthia Tjoflat
Concord Creative

As the Owner and CEO of Concord Creative, Inc., Cynthia “Cindy” Tjoflat has found a way to help creative professionals bring their biggest, boldest, and most innovative ideas to life.

Under her leadership, Concord Creative has become a go-to resource for creative professionals looking to overcome complex challenges and create powerful experiences for their audiences. As a multi-disciplinary firm, Concord Creative works with brands, agencies, and designers to create spaces, scenery, and images that audiences can’t resist. Specialities include photography, set design, custom fabrication, product design, and temporary space design.

In 2011, Cindy was named “Woman of the Year” by the National Association of Professional Women. She’s been awarded three U.S. patents for product design, and has been the trusted resource for product photography and showroom designs for Simmons Bedding Company for more than a decade.

Caleb Ludwick
Founder & Director
26 Tools LLC

Caleb Ludwick is the founder and director of 26 Tools llc, an American independent creative consultancy focused on building brands and messaging. We work with corporations, agencies, startups, and nonprofits to create identities and engagements that build value.

His work, created in partnership with design firms around the country, has been honored by the American Institute of Graphic Arts, ONE Show (merit), International Interior Design Association (5 Best Booth and Showroom NeoCon Awards), The American Ad Federation, One Show (Merit), Mohawk Paper, STEP magazine and PRINT magazine, and the Smithsonian Institution’s National Design Museum.