Concetto

By GROHE

01/27/2017 By Kadie Yale, Jenna Lippin

Concetto

Launched five years ago, the Concetto collection from GROHE offers kitchen and bath faucets that are sleek in design while meeting functionality requirements for commercial spaces. Recent updates to the line, including the Concetto XS Single Hole Faucet and the Wideset Three-Hole Faucet, were developed to meet the requirements of the Americans with Disabilities Act (ADA), as the lever is no more than 6-inches high when in use. The lever’s 6-inch adherence means that an individual sitting in a wheelchair can use the faucet within a comfortable range.

Featuring GROHE’s SilkMove cartridge, the Concetto faucets offer smooth handling for effortless precision. The faucets are both WaterSense and CEC certified to meet the most stringent water conservation needs of 1.2 gallons per minute, providing high performance without sacrificing style. i+s posed some questions for the company to learn more about the latest from the Concetto collection.

When was Concetto developed?
The initial Concetto collection was developed in 2012 but due to its wide success and competitive pricing, GROHE decided to expand the collection. The Concetto additions are project-specific SKUs that were designed to meet the Americans with Disabilities Act (ADA) and provide further competitive pricing for our projects channel team.

How did the name for Concetto come about?
Originally, the Concetto collection was named in 2012; this was one of the new collections created by the internal GROHE design team. The definition of Concetto is a fanciful, ingenious, or witty expression.

Who designed the product?
GROHE has an in-house design team that is responsible for the product designs.

What was the inspiration behind Concetto?
The original collection was really the inspiration behind the Concetto additions; we wanted to recreate the youthful, fresh, and dynamic feel of the original collection.

What was the biggest hurdle in bringing Concetto to life?
Ensuring that the Concetto additions met the ADA height and functionality requirements while still staying true to the timeless Concetto design.

How has the response been to the line extension?
The Concetto additions have been well received, with incoming specs on future jobs, which we cannot disclose. But rest assured you will see the Concetto collection grow through North America.

What was the most impressive project Concetto has found its way into?
There are four: Frankfurt Hilton Garden Inn Frankfurt Airport, Chicago K2 Apartments, St. Petersburg Mariinsky Theatre, and the Gothenburg Clarion Post Hotel [in Sweden].

What is your hope for the collection?
Our hope is to continue our success in hotel and condo chains, and providing solutions to designers and architects who accommodate anyone who requires products designed for Americans with disabilities.

Are there any changes to Concetto on the horizon?
With this recent launch there is not an immediate change, but like any major design-oriented companies there are always design evolutions taking place.

What’s something people don’t know about Concetto?
Although the product was an extension with functionality in mind, we still maintained a clear reflection of the Concetto collection while incorporating the needs of ADA. Our hopes are to exceed the expectations of the user while highlighting the increasing need for facility design to the specifiers.

 Photography courtesy of Grohe

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