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Tile Designer Spins Clay into Gold for Las Vegas Hard Rock



LOS ANGELES /PRNewswire/ – What happens in Vegas … sometimes begins in Los Angeles.

When Charles Doell, chief designer at the Mr. Important Design firm sought to create a “gold, crystalline” vibe for his newest project on the strip, he immediately thought of Daniel Ogassian, the creative force behind the prolific Ogassian studio.

The Challenge
The entrance of Vanity—the new private club inside Hard Rock Hotel & Casino, Las Vegas.

The Plan
A golden serpentine entryway to dramatically entice nightclub patrons to the extravagance within.

The Players
Doell, with a broad design knowledge and a stellar history of Las Vegas design work paired perfectly with Ogassian, who is well-versed in product development and manufacturing. The two teamed together to create a gold-glazed custom tile design with an asymmetric facet. "Walking past this wall, light and shadow create the illusion of movement." explains Ogassian.

The Execution
Once installed, the custom ceramic tile surface came to life in a light show of colors and shadows, reflections and shapes, rich patterns and textural depth. Each faceted tile, rotated to a different angle casts random light, building on the sinewy stretch from the dance-floor to the door. Is it inviting? Oh yes. Is it Las Vegas? You bet. And just as appropriately, Vanity is a private club.

The Company
Since 1995, Daniel Ogassian & Associates Inc. has generated a continuous stream of products for the residential, commercial, and hospitality design industries. And yes, the abundance of product concepts continues with the newest addition to the Ogassian line; large scale surface tiles for use in lobbies, entries, proportionate rooms and public spaces. The tiles are available as concrete tile and ceramic tile.

The entire line of Ogassian products are appropriate for indoor or outdoor use and can be specified in any of the matte or gloss glazes, as well as custom glazed tiles formulated and designed by Ogassian. Each glaze is meticulously formulated for the way they flow over horizontal, sloping and vertical facets of the tiles.

Visit for more information.

Source: Daniel Ogassian & Associates Inc. (

For additional information, contact Danyel Tiefenbacher: (310) 386-6163,