IIDA Discusses the Changing Face of Retail

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IIDA Discusses the Changing Face of Retail

Creating an in-store experience through design elements helps brands tell a compelling story to connect consumers to the products on display.

Each day, millions of consumers and employees filter through countless retail stores, making design paramount to the shopping experience. But while interior design often takes center stage, the products that go into a retail space also play a key role in creating an experience that connects shoppers to the culture of a brand. With the rapid pace of change in the retail industry, how are product designers innovating to keep consumers coming back?... Read more »
 
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