Product+Evolution: Trina Turk Décor

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Product+Evolution: Trina Turk Décor

Trina Turk’s bright, bold prints are synonymous with summer. So we thought we’d help you beat the heat with her brand’s story.

Turk started her own fashion line in 1995. “My career up until then had focused on juniors—a younger price point customer,” she explained. “So one goal was to design clothing I would wear myself.” Once she focused on that, things took off. But now that the retail landscape has been reshaped by the digital revolution, price deflation in apparel, tourism declines, and shifts in spending patterns, the company’s focus today is to maintain a compelling, fun shopping environment that makes it unique… Read more »
 
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