Gerflor’s Creation Lvt Honored With International Product Design Award

Company Strengthens Leadership in LVT, Gives Architects & Designers Easier Access to Product with New Display Tools

07/11/2016

Contributor

Good design is essential to Gerflor’s success in the luxury vinyl tile (LVT) market – and it has the award to prove it. The leading resilient flooring designer and manufacturer was recently awarded the “Red Dot Product Design 2016 Award” by an international panel of 41 experts (architects, designers and specialized journalists) among 5,214 entries from 57 countries. Creation was recognized for its range of mineral, wood and textile designs with different embossed finishes, its different installation systems, its usefulness (solution for renovating existing floors, in particular) and recyclability.

Considered one of the most prestigious global design awards – the Oscar of the design world – the Red Dot is given annually to those products that embody the best of innovation, quality, functionality and ecological compatibility.

“With Creation LVT, the innovation in design came down to the right formula for combining beautiful aesthetic qualities with superior performance standards – which we’ve mastered,” said Gino Venturelli, Gerflor’s Chief Designer. “Gerflor prides itself on realistic lines, textures and colors in combination with strong technical and functional components. We’re honored to be in the company of such powerhouse product designers and previous Red Dot winners as Apple, BMW, Audi, Adidas, Dell Inc. and LG Electronics.”

Gerflor was celebrated at the Red Dot Gala on July 4, 2016 in Essen, Germany. Creation LVT will be showcased among all award-winning products at the Red Dot Design Museum.

A Creation of Form and Function

Creation is Gerflor’s primary – and most popular – LVT product line. Combining beauty and resilience, Creation is specifically engineered for high-end (and high-traffic) commercial interiors. Internationally, the collection offers more than 90 realistic and modern wood, concrete and abstract designs. The styles are available in various sizes and installation methods from full spread adhesive to modular and interlocking click systems. Naturally antibacterial, it is the only LVT in the industry to be certified ISO: 22916, making it ideal for a variety of healthcare, education, retail and corporate applications.

As Felice Silverman, president and principle of Silverman Trykowski Associates, Inc., describes Creation, the collection is “very specifiable with lots of great options to choose from for various applications. It’s hitting the market very well in pattern and design.”

Standing Out – and Up – in Architects’ Libraries

As LVT continues to outperform in the resilient flooring category, Gerflor USA is helping make selecting and visualizing its Creation products easier than ever with its new LVT display. Simple yet sophisticated, the recently redesigned merchandising system reflects the company’s growing LVT line and mirrors the company’s commitment to a diverse offering of high quality, beautiful products.

A sleek, large format wall display presents 58 of the most popular designs from the collection, all stocked in the USA. At a glance, architects and designers can see their options and envision the possibilities. As an alternative to the wall display, Gerflor also offers a clear-top, easy-to-store display box, which houses a selection of loose 2” x 8” LVT samples and fits within architects’ library shelves. With the new display box, samples are at the designers’ fingertips, allowing them to create concept boards without having to wait for sample delivery.

About Gerflor USA

Gerflor USA provides specialized resilient flooring solutions for designers, installers and facility managers who want on-trend, sustainable, durable flooring products. Gerflor’s cutting-edge technology, history of innovation, design forward products and manufacturing capabilities are why Gerflor is an international leader in the flooring industry. Gerflor is available in 100 countries around the globe with more than 3,000 employees. The company has a proven commitment to sustainability with an excellent environmental record, which includes whole life cycle performance, full compliance with ISO 14001 standards and FloorScore™ certification. Find Gerflor USA on social media: Gerflor USA for Facebook, LinkedIn, Twitter and Pinterest. For more information, visit www.gerflorusa.com, call 877-437-3567 or email info@gerflorusa.com.
 
About the Red Dot Design Awards
The Red Dot Design Awards, organized by the Design Zentrum Nordrhein Westfalen in Essen, Germany, are given annually to the best design in three distinct disciplines: product design, communication design, and design concept. Considered one of the most prestigious design award globally, and one of the biggest in the world, the award has been bestowed since 1955 by a jury of freelance designers, design professors, and specialized journalists.
 

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