NeoCon East Keynote Speakers Announced

They include Todd Bertsch, Betsy Nurse, and Jake Barton


Get to know your NeoCon East keynote speakers!

Todd Bertsch and Betsy Nurse will present together at 11 a.m. on October 28 in the theater on the show floor of the Pennsylvania Convention Center. Jake Barton will speak at 11 a.m. on October 29 in the same location.

With 22 years of experience, Todd Bertsch leads one of HOK’s strongest studios in the design of highly complex projects. As vice president and design principal in Atlanta, Todd has varied experience across multiple markets, including corporate, hospitality, government, education, and research. A high level of attention to detail and vast knowledge of complex buildings is an unmatched contribution Todd brings to every project. He analyzes each pursuit, looking for key design opportunities that are unique to a project and client. Todd ultimately seeks to blend beauty and performance with environmental sensitivity. During Todd’s career, sustainable design has been at the core of his work. His interest and professional experience has initiated the design of high-productivity, environmentally responsible spaces that reflect a positive moment toward sustainable awareness.

Betsy Nurse has 18 years of experience in the interior architecture industry as a designer, project manager, and principal. She is vice president and the director of interior design for HOK in Atlanta, as well as the Southeast regional strategic account lead overseeing all aspects of projects from development through execution; she is ultimately responsible for all interior design solutions. Betsy has successfully delivered services for a wide variety of interiors project types, including corporate headquarters, non-profit, and institutional clients, and is known for her expertise in creating client-centered facilities supporting their organizational goals.

Jake Barton is principal and founder of Local Projects, an award-winning media design firm for museums and public spaces. Jake is recognized as a leader in the field of interaction design for physical spaces, and in the creation of collaborative storytelling projects where participants generate content. Currently, Local Projects is partnered with Thinc Design as lead exhibition designers for The National September 11th Memorial and Museum at the World Trade Center.

Register for the event here.