Compared to traditional spaces, brand destinations such as Jimmy Buffett’s Margaritaville hotel chain and restaurants or Hard Rock Cafes have many more design hurdles. Pat McBride of The McBride Company provides helpful tips to create an experience.


Increasingly, an office’s appearance and function play a more important role in employee satisfaction and productivity in addition to the recruitment and retention of skilled talent. More workers are tuned into how a company’s workspace reflects the work culture and the brand the company is touting.

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