On Demand

How to Build Your Social Media Brand in the Interior Design World

This webinar is approved for 1 AIA Learning Unit (LU) for Continuing Education.



Social media is becoming more important to pull in clients and showcase work for social media audiences, traditional publishers, and beyond. Interior designers can make social media work for themselves by building their brand, sharing information, and driving business through strategic social media.

i+s Editor-in-Chief, Kadie Yale, and Top 25 content marketing expert, Christoph Trappe, will share tips on how to maximize social media audiences for your success.

Learning Objectives

  • How to determine what network to use
  • How to pick the right features for the network(s) of your choice
  • How to determine your strategy and posting schedule
  • How to get the best possible content for your target audience
  • How to attract people


Christoph Trappe
Content Engagement Director
interiors + sources

Christoph currently leads content and digital transformation in B2B publishing. He is a career storyteller who has worked as a journalist, change agent and content marketing executive. He has spoken at conferences globally, blogs and has written two books. His teams’ digital initiatives have been recognized globally.

Kadie Yale
interiors + sources

Kadie Yale holds a BA in Industrial Design from San Francisco State University and a MA in Decorative Art History and Theory from Parsons the New School. In her role as editor-in-chief, she leads the interiors+sources team in creating relevant content that touches on sustainability, universal design, science, and the role of design in society.