Cutting-Edge Digital Touch Signage Ups the Engagement Experience

11/19/2020 By Robert Nieminen

Signage is an important element in any commercial space, but too often it’s either not aesthetically pleasing or not engaging—or both. With the introduction of its new Transparent OLED Touch digital signage display, LG has set out to change all of that by introducing cutting-edge touch-screen technology for an engaging digital signage experience that blends in beautifully with its environment.

OLED technology in hotel lobby
Photo: Still very much feeling the effects of COVID-19, luxury hotels can use the LG Transparent OLED Touch to help assure travelers that they are being provided a safe, healthy environment with safeguards that address the challenges of the pandemic.

In hotel lobbies, the touchscreen can help facilitate contactless check-in opposed to interacting closely with a hotel concierge—helping hotels to enforce social distancing. It can also be used as a more engaging and aesthetically pleasing divider than plexiglass between tables and lounge areas. All photos courtesy of LG

The 55-inch display uses projected capacitive (P-Cap) film technology for a highly responsive, accurate touch experience while still allowing significantly greater transparency than conventional transparent LCD displays. These displays are customizable and expandable, and they can stand alone or be combined to create a giant, transparent touch video wall.

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“The OLED technology, with no backlight, allows for an ultra-slim design, while the P-Cap touch interface supports new, innovative digital signage applications in retail, hospitality, entertainment and other markets,” says Jay Park, senior signage display engineer for Architecture and AV Design at LG Business Solutions USA. “It’s as close as you can get to interacting with bright, colorful content in mid-air.”

OLED technology in office
Photo: Many corporate executives and managers are looking for some sort of “wow-factor” to impress office visitors. It has become commonplace for large companies to display facts and figures on screens throughout their workspaces, but very few can actually be interacted with.

The LG Transparent OLED Touch allows visitors and employees alike to engage with company information in mid-air—creating a unique, futuristic environment.

By the nature of OLED’s self-lighting pixels, the new display generates rich colors and high contrast even when transparent. “The colors themselves are displayed accurately, as opposed to a highly saturated version of the original image,” he explains. “So, as an architect, if your client is very color-conscious, an OLED recommendation would allow for the best color quality.”

The LG Transparent OLED Touch display itself is built with tempered, anti-reflective, shatter-resistant front glass to protect it for commercial use and supports up to 10 touch points at a time. It comes semi-assembled so that companies can install it in different structures and spaces depending on the physical environment and desired effect.

[Related: Save Energy and Improve Visual Comfort With New Natural Series of LEDs]

Gesture Controls for Added Safety

In the COVID-19 era, many people may be apprehensive when dealing with a commonly touched surface. In response, Park says that LG is designing Transparent OLED products that feature a gesture interface and notes that the display is often meant to be placed in front of high-value retail items.

LG Museum
Photo: Most people want to come away from a museum visit feeling like they learned something. That has typically been accomplished by placing regular stationary signs in front of exhibitions. Instead, the LG Transparent OLED Touch allows visitors to interact with information without an obstruction to the piece itself.

“Businesses most likely wouldn’t want those items touched given not only coronavirus, but value and security concerns as well,” he notess. He adds that placing the LG Transparent OLED Touch in front of an object like an art piece, jewelry or even a car allows people to view the product and related information, while still maintaining a physical barrier that prevents touching the actual product or artwork. “Gesture control guarantees that this experience will be fully contactless—as patrons could bring up detailed information on a product with the wave of their hand,” Park says.

Because it is self-illuminating, OLED eliminates a lot of the limitations in where and how it can be installed. With no orientation restrictions, the use cases and creative possibilities are endless for architects and interior designers.

“We’re sure that the imaginations and creative minds of architects and designers can think of new ways to use this technology that even we haven’t thought of,” Park suggests. “We’d love to hear from them and are confident that the technology is ready for the challenge.”

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