Creative Edge Uses Waterjet Technology for Precise Flooring Design

10/23/2019 By Hallie Eickhoff

From brand logos to intricate and detailed images, Creative Edge designers use waterjet technology to create precise cuts in materials that are then used to create impressive flooring designs.

Celebrating its 30th year, Creative Edge has fabricated more than 10,000 projects from surfaces including stone, marble, granite, tile, luxury vinyl tile, sheet vinyl, metal and terrazzo.

“Whatever the customer can envision, we can create,” says Jim Thompson, executive vice president and chief commercial officer of Creative Edge. The precise nature of Creative Edge’s projects enables architects and designers to fulfil their exact creative vision.

Kalahari Resort

The Kalahari Resort in Wisconsin Dells, WI, reached out to Creative Edge with a vision of transporting visitors to a safari. The companies collaborated on design and what material would best fit the space. “The Kalahari project featured the artistry of terrazzo, which will last for decades even with traffic of 120,000-plus people per year,” Thompson says. The project was a Winner of National Terrazzo and Mosaic Association’s Honors Awards Job of the Year.

Terrazzo designs at the Kalahari Resort in Wisconsin Dells, WI
Terrazzo designs at the Kalahari Resort in Wisconsin Dells, WI, can stand up to heavy traffic. Photo courtesy of Creative Edge.

Orange County Children’s Hospital

The setting of a project dictates what kind of material needs to be used. In a hospital, like this children’s hospital in California, it’s important that the surfaces are functional in a healthcare setting while also fulfilling the design goal. “We do quite a few [children’s hospitals] because they like to have intricate, vibrant designs in either tile or vinyl,” Thompson says.

Orange County Children’s Hospital vibrant design
The Orange County Children’s Hospital features a vibrant design for the young visitors that accommodates hygiene and traffic needs. Photo courtesy of Creative Edge. 

Creative Edge helped to select materials that are functional for high traffic spaces and hygienic healthcare requirements. These colorful designs are meant to make kids and their families feel more comfortable during hospital visits and stays.

Bella Terra Shopping Center

This open-air retail plaza in Huntington Beach, CA, features hundreds of mosaic-style ceramic and stone tiles with intricate metal designs. “The designs enlivened the shopper’s experience, uniquely positioning the development’s brand while delivering practical wayfinding elements,” Thompson says.

Bella Terra Shopping Center design
The Bella Terra Shopping Center in Huntington Beach, CA, provides wayfinding for visitors. Photo courtesy of Creative Edge.

While exterior installations have different techniques, it doesn’t limit Creative Edge’s designs. The company can cut intricate designs the same with exterior materials as they do with its interior materials.

Read next: How These Living Walls Bring Beauty and Serenity to Interiors

About the Author:

Hallie Eickhoff serves as a digital marketing intern for BUILDINGS, interior+sources and Meetings Today. Hallie will graduate with a degree in communication studies and public relations with a minor in creative writing from Coe College in Cedar Rapids, Iowa in May of 2020. 

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