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More Retail Insights from Werner Franz on Puma's Redesign

We had the pleasure of speaking with Werner Franz, architect and co-founder of Plajer & Franz Studio, about the firm's work on Puma's ambitious redesign of its stores in London, Amsterdam and Munich. With over a decade of experience on international retail projects around the world, we were eager to get his thoughts on the broader trends in retail design, and what the future of retail will look like.

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