Posted on 10/19/2011 5:09 PM by Debbie Designer
In the world of architecture and design, there are innovators and there are wannabe innovators. In an homage to all the wannabes out there, I now present you with an acrostic poem on innovation:
I Can’t Believe It’s not Butter. Now that was innovative.
Newness is not new, nor does it historically require a catch phrase.
Not everything Ideo does is magical.
Oh, give me a break—that’s an office chair.
Value adding should not be the foundation of your business plan.
All the retweets in the world won’t save you.
That new logo is not convincing me either.
I can’t believe you’re pawning this off as different.
Over-paid brand strategist—where is he?
Next time, try and focus on breaking the design mold, rather than the marketing one.