We Have a Winner!


It’s been five excruciating weeks in this landmark year for I Like Design. Our seven finalists bravely battled it out for the top spot, pushed along by your votes and their own savvy self-marketing skills. And when all was said and done, there was only one man standing. Literally.


This year, the gentlemen triumphed for the first time in the competition’s three-year history. Shanmuga Selvaraj, a junior and interior design major at Savannah College of Art and Design, is the winner of a summer internship with ICRAVE, a furnished apartment for the duration of it in Manhattan, AND a trip to NeoCon next month!


Click on the links below to see all the finalists’ amazing entries and get to know Shanmuga better in our upcoming June profile column. He’ll surely be making a few appearances at our Materials Pavilion too, so please come by and say hello.


Congratulations to Shanmuga Selvaraj!


Calvin Cheng

Kate Fisher

Shishu Zhang

Bona Lee

Xueting Wu

Angie Ngoc



The Challenge


The City of the Future: Evolution of the Retail Experience


With the integration of digital technology in our everyday lives increasing, our virtual and physical worlds are merging. Traditional barriers and institutions are beginning to dissolve, and a new creative landscape is emerging that allows people to interact with physical spaces in new and unexpected ways. Your task in this competition is to reimagine a New York City retail experience. In a time when consumers are able to purchase merchandise from anywhere using mobile phones and other devices, what will happen to the physical spaces that once served as the center of all commercial transactions? What will the street experience become? How will it change the fabric of our city life? The challenge is to reimagine the retail experience for a single brand within the context of New York City. Walk us through the customer experience and various touch points of the store, with a focus on how the physical space will change as a result of new digital technologies.



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