The I Like Design Competition is back for the 2014-15 season with big news! We’ve moved!

 

This year’s student winner will receive a paid internship at Studio3877 in Washington, D.C., for the summer of 2015 and, as always, paid housing for the duration. They also win a trip to NeoCon in June and coverage in both print and online features with Interiors & Sources.

 

For those of you attending this rodeo for the first time, here’s how it works:

 

The submission period will run until midnight on February 23, 2015. You’ll have until then to develop and perfect your response to the challenge and requirements below. Studio3877 and I&S will then narrow down the submissions to approximately 10 finalists. All finalists and their work will be featured on I&S.com, where readers can vote for their favorite. It’s the finalist’s job to promote their page on the I&S website, via their social media platforms, blogs, and beyond, perfecting the art of self-promotion!

 

Each week the student with the least amount of votes will be removed from the competition until we are down to our final winner!

 

The Challenge

 

Studio3877 focuses on single family, as well as multiple-unit residential, commercial, restaurant, and automotive projects, and they’ve developed an intriguing challenge for a market ILD has never tackled before: hospitality.

 

 

Design the 21st-Century Lobby

 

Contemporary hotels are defining and redefining who their guests are at an alarming rate. Billions have been spent categorizing end users. Baby Boomers paved the way for GenX who led to GenY and now Millennials. Each group consists of specific age demographics who have specific needs and specific desires, but who are these people? Has the need to classify people and subsequently design for a larger cross section of humanity led us to design for no one in particular? Have we become so obsessed with cliché labels that our introverted, reserved, contemplative spaces are screaming at our collaborating, communicating, cooperating spaces to join them in spatial harmony? Has our technological tunnel vision led us to forget that the root of the travel experience is people? Real, live, breathing people?

 

For every traveler, there is a travel / hotel / airline / auto rental website going online every second. These travelers have choices on where and how to spend their hard-earned money.

 

Hotels are realizing that the big-chain mentality has passed and consumers want unique travel experiences. As a result, the large cross section of mid-tier hotels are adapting to feel more boutique and personal.

 

We believe that this is just the beginning of a holistic travel experience overhaul that is bubbling to the design surface. In this design challenge, we want you to redefine the hotel lobby beyond reception, restaurant, bar, and lounge. We want you to extend the hotel out into the city and bring the urban condition in. We want you to create the next great lobby concept.

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