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05/17/2010

Shaw Introduces Environmental Product Label

 

DALTON, GA – Shaw Industries Group Inc. has launched Eco Impacts, an environmental product label for the company’s commercially branded carpet tile and broadloom products. Detailing each product’s ingredient materials, recyclability, environmental certifications and environmental impact, the Eco Impacts label is available through the Patcraft and Shaw Contract Group Web sites as part of each brand’s product specifications.

“In the same way a food label provides consumers with at-a-glance nutrition information to help them make informed purchase decisions, the Eco Impacts label provides our customers with details about the specific environmental attributes of each of our products—all in one place,” explains Jeff West, director of sustainability and environmental affairs for Shaw’s commercial division.

“We are committed to being as transparent as possible about the materials we use and the environmental impact of the products we create,” adds West. “Giving our customers direct access to this information is one more way for us to assure them that specifying our commercial carpet tile and broadloom products means specifying products that are as sustainable as they are beautiful.”

In addition to general information about the product’s environmental footprint, the Eco Impacts label also offers a more granular look at a product’s environmental attributes by listing ingredient materials, recycled content, recyclability, green product certifications, packaging information, and more.

Eco Impacts categories include:

  • Total recycled content
  • Post-consumer recycled content
  • Pre-consumer recycled content
  • Recyclability and how to recycle the product
  • Ingredient materials
  • Fiber type
  • Dye methods
  • Backing type
  • Packaging materials
  • Environmental product certifications

“The Eco Impacts label helps us close the loop with our customers by translating our commitment to sustainability through innovation—the Shaw Green Edge—into specific product information relevant to their own needs as environmentally responsible architects, designers, purchasing agents, facilities managers, and end-users,” notes Rick Ramirez, Shaw vice president of sustainability. “The Eco Impacts label is another significant step toward setting a new standard for the transparency and labeling of environmental impacts for products, processes and, ultimately, whole organizations within the flooring industry and beyond.”

Eco Impacts environmental product labels can be accessed through www.shawcontractgroup.com and www.patcraft.com.

About the Shaw Green Edge
Sustainability through Innovation TM That’s the Shaw Green Edge®. It’s our commitment to create the most beautiful—and sustainable—flooring in the world. And to help create a better planet for our customers, our people and our communities in the process.

Rooted in our drive to continuously improve every aspect of our business, the Shaw Green Edge guides everything we do, every day—from maintaining the highest ethical standards to safeguarding the health and well-being of our people and our communities, to conserving energy and water and recycling raw materials, to designing Cradle to Cradle products that can be remanufactured over and over again. Because setting the standard for environmental excellence, social responsibility and product design is more than our responsibility. It’s also good business. And it’s our legacy. For more information about the Shaw Green Edge, visit www.shawgreenedge.com.

About Shaw Industries
Headquartered in Dalton, GA, Shaw Industries Group Inc., a subsidiary of Berkshire Hathaway Inc., manufactures and distributes carpeting, rugs, hardwood, laminate, and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit www.shawfloors.com.

 

 

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