Design magazines are filled with pictures of beautiful stores that win awards all the time. But beautiful stores go out of business every day (I have designed a few myself). “Beautiful” doesn’t necessarily ring the cash register. Beautiful doesn’t necessarily grow a brand. So what does?
I’ve spent the last 20 years trying to figure that question out. I started my interior design career as a designer of retail store prototypes. Today, I have my own retail brand development and management consulting firm. Here is what I have learned...
Read the full article »