What began as an inspiration has flourished into a wonderful opportunity for young designers while also influencing the way that new products are developed. Mannington Commercial’s tx:style design competition, which debuted this year, far exceeded the company’s expectations and opened the door to broadening its product development approach.
“Historically, we were very traditional when it came to product development,” says Natalie Jones, Mannington’s vice president of commercial brand development and creative product. “We showcased Kaitlin Phelps’ product at NeoCon® 2008, and enjoyed the experience of working with a recent graduate. We wanted to develop a platform to showcase the talents of new designers and believed that social media was the way to facilitate what we wanted to achieve.”
The tx:style design competition was open to designers with seven years of experience or less. Entrants were tasked with creating a new textile that could be used as a floor covering in a variety of markets. Each submission was done via the Internet to facilitate the review process.
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