The emerging science of biomimicry has captivated the design professions. Conferences are buzzing about it, magazines are craving it, and the next generation of designers can’t get enough of it.
Established by biologist Janine Benyus in the 1990s, biomimicry looks to the natural world for ideas and inspiration for all kinds of design opportunities. The goal is to create sustainable products, processes and policies—new ways of living—that are well-adapted to life on Earth and able to endure, regardless of the challenges.
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