RALEIGH, NC - Lou Jurkowski, chief executive officer of BJAC pa, one of the largest woman-owned architectural design firms in the Southeast, has announced the release of a podcast on healthcare branding.
In this podcast, Rebecca Edmunds, director of communications, and Linda Kulka, director of interior design, address questions about branding for the built environment. Edmunds and Kulka discuss topics such as why branding is appropriate for healthcare environments and what elements contribute to the expression of an organization's brand.
"Branding for the built environment is an important aspect of this firm," says Jurkowski. "Good design is not sufficient anymore; you need a brand that people can rely on."
This podcast is available for download at www.bjac.com/podcasts.
BJAC pa is one of the largest woman-owned architectural design firms in the Southeast. Established in 1994 by CEO and managing principal Lou Jurkowski, the firm specializes in healthcare, K-20 education, research, municipal, and museum projects. BJAC provides a broad range of in-depth services to its clients, including pre-design, programming, design, master planning, construction management, interior design, contract administration, and design build. With offices in Raleigh and Charlotte, the firm has completed more than 500 projects to date, ranging in size from less than 5,000 to more than 400,000 square feet. For more information, call BJAC at (919) 833-8818 or visit www.bjac.com.