HUGO BOSS Store Changes Look

 Leading retail design firm Callison has been selected to partner with HUGO BOSS on the design development and implementation for three retail stores including a new specialty store in New York City's trendy meatpacking district. The new store, located at 401 West 14th St., marks a departure from the brand's clean, straight lines and leverages the rustic aesthetic of one of New York's most fashionable neighborhoods.

A curved dome lattice with embedded LED lighting juxtaposed with original brickwork, concrete, flooring, and 20th century graffiti art creates a vivid showcase for the 4,915 square foot store slated for completion in fall 2008.

Callison is also partnering with HUGO BOSS on the design development and implementation of two additional stores in New York's SoHo district and Natick, MA. The 9,200-square-foot SoHo store, located at 555 Broadway, includes retail sales and ancillary support areas and is scheduled to open on September 25, 2008. The Natick store opened on April 7, 2008, and accommodates approximately 6,000 square feet of retail and support areas. 


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