05/08/2014

NeoCon Launches New Website, iPhone App

Enhanced tools to assist conference planning

 
NeoCon Launches New Website, iPhone App

The Merchandise Mart in Chicago is the site for NeoCon.

NeoCon®, the world’s largest contract design exhibition and conference, has a new digital look and feel. Guided by the theme, “Place Matters,” show management has launched a new website and show app that will make maneuvering through the 1 million square feet of exhibition space at The Merchandise Mart easier than ever.

Online registration for the June 9–11 show is open through June 2 and complimentary to the trade (onsite registration: $25 fee). Once registered, attendees will be able to immediately start planning for the show by populating their personal MyNeoCon guides with custom itineraries including favorite exhibitor and product information, and personalized floor plans and schedules. On site, the new NeoCon app, powered by digital partner Designer Pages, can be used to retrieve your MyNeoCon guide on iPhones as well as scan products and assist in navigation from showroom to showroom.

“These news tools are all part of a show-wide effort to make NeoCon 2014 a smooth and productive experience for all,” said Susan McCullough, NeoCon senior vice president. “We have worked on new category-focused layouts for our temporary floors, enhanced wayfinding and now launched an improved website and brand new app in line with evolving digital technology.”

Neocon.com’s fresh new look features key visuals of actual installations to show that “Place Matters.” Designers from the NeoCon Advisory Board provided images of their respective firm’s projects that reflect the campaign, including:

  • Pam Light from HOK
  • Avery Handy from Mancini Duffy
  • Sarah Gerber from FXFOWLE

Complete with show information, exhibitor listings, partners, special features, and programming, the user-friendly website and responsive mobile version provides all the tools to effectively and efficiently cover the show.

The MyNeoCon feature will allow visitors to search and browse products and exhibitors, save product and exhibitor favorites to personal floor plans, and print floor plans or share with a colleague. Launching this year, the new iPhone app is designed for use on the show floor. It will offer show highlights, wayfinding tools, the ability to scan favorite products and access to MyNeoCon. 

 

 

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