Dur-A-Flex Partners with Globe Coat in Dubai


Dur-A-Flex Partners with Globe Coat in Dubai

New alliance set to meet Middle Eastern demand for high performance, seamless flooring.

Dur-a-flex partners with new distributor in Dubai

EAST HARTFORD, CONN. – Dur-A-Flex, Inc., a manufacturer of commercial, industrial and institutional seamless flooring, has announced its newest partner, Globe Coat, Al Zubaidi Modern Decorative Systems L.L.C. Globe Coat is the exclusive distributor and contractor for the supply and installation of Dur-A-Flex’s systems to the Middle East.

“We are very happy to enter into this partnership with Globe Coat,” says Peter V. Ferris, president and chief operating officer at Dur-A-Flex. “Together, we will share our superior product line with yet another part of the world, increasing our reach to the Middle East,” he says.

“Partnering with Dur-A-Flex is an exciting venture and we are looking forward to offering these versatile, seamless flooring options to the Middle East,” says Lum Havolli, business development manager. “Dur-A-Flex’s decorative systems will definitely help us to open even more doors with architects and designers as well as secure projects with facility owners looking for that unique surface that complements the décor while reflecting quality,” he concludes.

Dur-A-Flex has a strong international presence, having partnered with companies in six continents. The Connecticut manufacturer continues to expand globally by targeting partners with complementary strengths and working closely with these entities to ensure a wide range of flooring systems are available to meet each customer’s needs. 

Since 1995, Globe Coat has offered decorative wall and flooring options to a variety of industries. Their profound experience working with architects, engineers and designers along with their vast number of commercial projects clearly make Globe Coat a well-rounded contractor partner for Dur-A-Flex, Inc.

Globe Coat will offer all of Dur-A-Flex’s flooring systems including urethane, epoxy, methyl methacrylate and colored aggregates to a variety of industries. ReFLEXions, the newest in Dur-A-Flex’s lineup of decorative flooring systems and Poly-Crete® Color-Fast topcoat, part of the cementitious urethane flooring systems, top the list of products continuing their debut within the Middle Eastern market.


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