GRAFF, a manufacturer of contemporary products for the bath and kitchen, recently established a permanent residency at the Merchandise Mart in Chicago.
Located in the Design Resources Center in LuxeHome®, this is GRAFF’s first dedicated permanent display in the Merchandise Mart and signals the company’s intention to align its design-oriented portfolio with one of the most important architectural centers in the world. This new space offers architects, designers, specifiers and the general public the opportunity to view GRAFF products that might not be on display at their local showroom.
“We are thrilled to join the popular and busy Merchandise Mart and the prestigious LuxeHome family,” says Al DeGenova, vice president of global sales and marketing with GRAFF. “This dedicated space is sure to broaden our exposure and attract new clientele, as well as provide a forum for our current customers and specifiers to see our newest products.”
The Merchandise Mart specializes in high design and luxury goods and is located in downtown Chicago. Spanning two city blocks, it is the world’s largest commercial building, wholesale design center and one of Chicago’s premier business locations.