03/27/2013

Making it Great

We share some techniques and products that can help your next hospitality project stand out from the crowd

By Adam Moore

 
  • Porcelain panels from Laminam by Crossville

    Porcelain panels from Laminam by Crossville

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    Porcelain panels from Laminam by Crossville View larger

    Porcelain panels from Laminam by Crossville
  • Cosmos from Moz Designs

    Cosmos from Moz Designs

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    Cosmos from Moz Designs View larger

    Cosmos from Moz Designs
  • Ornanmental Surfaces from Architectural Systems

    Ornanmental Surfaces from Architectural Systems

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    Ornanmental Surfaces from Architectural Systems, shown here at Toy at Gansevoort Meatpacking NYC. View larger

    Ornanmental Surfaces from Architectural Systems
  • AIR by 3M Architectural Markets

    AIR by 3M Architectural Markets

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    AIR by 3M Architectural Markets View larger

    AIR by 3M Architectural Markets
  • Metronome by Delta Lighting

    Metronome by Delta Lighting

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    Metronome (XXL version) by Delta Lighting View larger

    Metronome by Delta Lighting
  • Totem by LZF Lamps

    Totem by LZF Lamps

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    Totem by LZF Lamps View larger

    Totem by LZF Lamps
  • Nest by Yellow Goat Design

    Nest by Yellow Goat Design

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    Nest by Yellow Goat Design View larger

    Nest by Yellow Goat Design
  • Horizon Collection by Cumberland

    Horizon Collection by Cumberland

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    Horizon Collection by Cumberland View larger

    Horizon Collection by Cumberland
  • Abyss lounge from Naula

    Abyss lounge from Naula

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    Abyss lounge from Naula View larger

    Abyss lounge from Naula
  • Jekyll chair by Lounge 22

    Jekyll chair by Lounge 22

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    Jekyll chair by Lounge 22 View larger

    Jekyll chair by Lounge 22
  • Bento from Cabot Wrenn

    Bento from Cabot Wrenn

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    Bento from Cabot Wrenn View larger

    Bento from Cabot Wrenn
  • Lox by Coalesse

    Lox by Coalesse

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    Lox by Coalesse View larger

    Lox by Coalesse
  • New Brandy by Andreu World

    New Brandy by Andreu World

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    New Brandy by Andreu World View larger

    New Brandy by Andreu World
  • Bistro by Loewenstein

    Bistro by Loewenstein

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    Bistro by Loewenstein View larger

    Bistro by Loewenstein
  • Copper Real Good Chair by Blu Dot

    Copper Real Good Chair by Blu Dot

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    Copper Real Good Chair by Blu Dot View larger

    Copper Real Good Chair by Blu Dot
  • Sorri chair by WEWOOD

    Sorri chair by WEWOOD

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    Sorri chair by WEWOOD View larger

    Sorri chair by WEWOOD
  • Tea Chair by Sancal

    Tea Chair by Sancal

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    Tea Chair by Sancal View larger

    Tea Chair by Sancal
  • Four Seasons lamp by Jordi Mila

    Four Seasons lamp by Jordi Mila

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    Four Seasons lamp by Jordi Mila View larger

    Four Seasons lamp by Jordi Mila
  • Digital Dreams lamp by Brand Van Egmond

    Digital Dreams lamp by Brand Van Egmond

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    Digital Dreams lamp by Brand Van Egmond View larger

    Digital Dreams lamp by Brand Van Egmond
  • Holotech Crystal mirrors by Elia Felices

    Holotech Crystal mirrors by Elia Felices

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    Holotech Crystal mirrors by Elia Felices View larger

    Holotech Crystal mirrors by Elia Felices
  • Ebb Concept sink by Neo-Metro

    Ebb Concept sink by Neo-Metro

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    Ebb Concept sink by Neo-Metro View larger

    Ebb Concept sink by Neo-Metro

It’s an exciting time to be a hospitality designer, but that certainly doesn’t it make it any easier. Like their colleagues in other fields, hospitality designers are being asked to prove that they are a smart investment—but they’re also being tasked with capturing the hearts and minds of consumers who already have too many entertainment options to choose from. Suddenly, convincing people to fill up booths and belly up to the bar doesn’t seem so simple.

So what’s an enterprising designer to do? We asked a few professionals in the field, and as it turns out, there are some emerging trends and tricks that you can take advantage of to create hospitality spaces that stir up buzz, create their own word-of-mouth marketing and keep customers coming back for more.

Make a Splash

“You capture the person in the first 10 seconds,” says designer Meg Sharpe, who has worked with the Crown Hospitality Group on projects including The Lion and The Windsor in New York City. “It’s like a good book—in that first sentence, your reader is either captured or not, so I find it really important to make that first face. That’s where I always tend to put a bit more money and detail into, because that’s what going to keep people coming back.”

The specific design approach will differ depending on the objective—hotel clients are often looking for a singular impact point that will capture customers at first glance, while dining establishments are now requesting smaller spaces like vestibules, antechambers and foyers before revealing the full restaurant space—but the tools can be the same.

Sharpe says that line of sight is critical, and encourages designers to find a specific viewpoint or wall in a space that can be specially treated. The possibilities include custom artworks, uniquely patterned fabrics or striking antique pieces.

Bold surfaces are also an option, and give designers a solid foundation to build upon. Some new options include porcelain panels from Laminam by Crossville, which blend texture and color with a metallic sheen; Cosmos from Móz Designs, a series of aluminum panels featuring dramatic color gradients; and the Ornamental Surfaces Collection from Architectural Systems, with more than 80 patterns, including quilted leathers and hammered metals.

“It’s all about depth, because you want people to think there’s more to see,” says Sharpe.

Standout lighting features can also help set the mood while making a big impact. The options include AIR from 3M Architectural Markets, a flexible hoop fixture that can be used singularly or combined into clusters; Metronome from Delta Lighting, available in a tailor-made XXL version; the beautifully crafted Totem from LZF Lamps; or any of the inventive ceiling fixtures from Yellow Goat Design (you’ll likely have a hard time picking just one).


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