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11/26/2012

Sherwin-Williams Announces 2013 Color of the Year: Aloe

One of 40 colors that make up the 2013 color forecast.

 
Sherwin-Williams 2013 Color of the Year

CLEVELAND, OHIO — Midcentury meets 21st century with Sherwin-Williams 2013 color of the year, Aloe (SW 6464). With a hint of mint and lots of moxie, Aloe's many personas are revealed through thoughtful pairings and diverse applications. Following sneak-peeks of Aloe in fashion and European design shows, its full potential is now ready to be realized. 

“This is no ordinary pastel – Aloe is funky and glamorous, demure and free-spirited. While Aloe’s vibe can verge on retro, when paired with caviar blacks, crisp whites or soft grays, suddenly Aloe has a new soul and attitude. And Aloe is highly adaptable, making it a perfect pick for everyday spaces such as a breezy sunroom or a well-dressed living room,” says Jackie Jordan, Sherwin–Williams director of color marketing.

For a tranquil aesthetic, Jordan recommends coupling Aloe with natural textiles, aged metals or warm wood tones in light to medium finishes. For a more energetic look, Jordan suggests combining Aloe with vintage chartreuse, floral lilacs and vivid corals. 

Aloe is one of 40 colors that make up the 2013 color forecast. Selected by Sherwin-Williams color experts, the shades are grouped into four palettes: Midnight Mystery, Honed Vitality, Vintage Moxie and High-Voltage. 

 

 

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