HOLLAND, Mich.—TrendWall, an architectural product made by Trendway, has achieved a milestone in becoming the contract industry's first product to achieve CarbonNeutral status through the CarbonNeutral Protocol, a market-leading global standard for carbon neutral certification.
With TrendWall's new status comes with Trendway's equally significant certification as a CarbonNeutral company from The CarbonNeutral Company, a world-leading provider of carbon reduction solutions. Trendway is certified in accordance with The CarbonNeutral Protocol, which enables a business to measure and reduce carbon emissions to net zero. For Trendway, this means investing in high-quality, highly transparent carbon reduction projects across the globe that focus on CO2 (and its equivalent greenhouse gases) capture or reduction.
“We're pleased to strengthen our sustainable efforts with TrendWall's Certified CarbonNeutral status," says Trendway Director of Architectural Products Nathan Lowery. “In addition to reducing waste and consumption of fossil fuels, our environmental commitment now extends to global air quality through our involvement with The CarbonNeutral Company. I’m excited for Trendway to take this next step.”
To offset its unavoidable carbon emissions, Trendway has invested in four projects focusing on both methane capture and wind generation: McKinney Landfill Gas Project in Dallas, Texas; Fredericton Landfill Gas Project in New Brunswick, Canada; and the Tieling Coal Mine Methane Capture and the Hebei Province 34.5 MW Wind Power Project, both in China. Through these initiatives, Trendway will earn guaranteed, verified carbon offsets that will reduce the company's carbon footprint to net zero.
While projects will change over time, Trendway’s goal will remain consistent: to lower its greenhouse balance sheet by managing emissions caused by its own factory manufacturing and fleet fuel consumption, while simultaneously reducing unavoidable emissions through offsetting projects like the four identified above.
“As our carbon footprint decreases, so does the amount of credits we need to offset it—there's a real financial incentive to improve," says Trendway President and CEO Bill Bundy. “We're motivated to not only uphold our own high standards of sustainability but become a continual partner in net zero carbon emissions.”
To commemorate its CarbonNeutral status, Trendway is declaring June 14 Green Tuesday in its Chicago showroom. The celebration begins with lunch on its lush deck from 12-2 p.m., followed by a BIFMA e3 Furniture Sustainability Standard CEU from 2-3 p.m. and culminating in a Green Celebration from 3-5 p.m.