NEW YORK/CHICAGO – For those not able to visit the NeoCon® World’s Trade Fair in Chicago, NeoCon.com is the next best thing, broadcasting live editorial content including blog articles, pictures, video and tweets to NeoCon Live.
Considered the “virtual press room” of NeoCon.com, all media covering the show will have an opportunity to submit editorial to be syndicated on NeoCon Live. This coverage will be a collaboration with various Web media partners like Archinect, Inhabitat, Design-Milk, and more, ensuring unprecedented access to NeoCon 2010.
NeoCon Live’s features include:
Daily video feeds straight from the show floor – Each day at NeoCon, Designer Pages will be hosting video interviews with your favorite exhibitors and from your favorite showrooms—and broadcasting to NeoCon Live daily.
A virtual press room – All media covering NeoCon can submit editorial for syndication on NeoCon Live. This coverage will be in collaboration with 3rings, Archinect, Inhabitat, Design-Milk, Contemporist, Archinnovations, Otto Otto, and more—delivering unprecedented access to NeoCon 2010 for anyone with an Internet connection.
Hear what the world says about #NeoCon10 – Last year, 730+ attendees submitted 8,700+ tweets and 1,850+ images, bringing minute-to-minute action to 310,000+ people online. This year, #NeoCon10 will deliver even more real time insight on popular exhibitors and products, trending topics, morale within the Mart, and more.
“MMPI is excited about this new venture because it gives our showrooms and exhibitors another platform on which to reach their customers,” says Mark Falanga, senior vice president of MMPI.
To submit editorial content to NeoCon Live, Send hi-res images (300 dpi) and press releases to firstname.lastname@example.org. Please note: you must include a link to the product listing on NeoCon.com to be considered for coverage.
Beyond NeoCon Live, the new NeoCon.com will include various grade offerings for exhibitors, providing unparalleled access to client insight and enhanced brand visibility online. By way of the recently developed Customer Relationship Manager (CRM) powered by DesignerPages.com, exhibitors can now document all Indications of Interest (IOI’s) an attendee might have with their brand—clicks, saves, shares, RFIs, scans and more via Neocon.com—and then use that client insight to nurture modest interest toward a sale. The CRM will likewise allow exhibitors to connect with attendees on Facebook, Twitter, LinkedIn and even about past projects they've worked on.
The new NeoCon.com will also include MyNeoCon, an interactive platform to help attendees explore exhibitors and products in advance of the show and save favorites to their NeoCon Guides. Attendees will all be encouraged to share their NeoCon Guides with colleagues and to use a copy of the guide to help make the most of their time at the show.
About NeoCon 2010
NeoCon® World’s Trade Fair is North America’s largest exhibition of contract furnishings for the design and management of the built environment. NeoCon features the latest trends, products, and concepts in office, health care, hospitality, residential, institutional, and government environments from more than 700 exhibitors. Additionally, this premier contract show features a variety of show components, including The Lighting Pavilion, GREENlifeTM, Buildings Show®, NEWHospitality, OFDA, Fine Design, LuxeHome, and BUILDEX Chicago. NeoCon 2010 will take place June 14-16 at The Merchandise Mart in Chicago, IL. Visit www.neocon.com to learn more.
About Designer Pages
Designer Pages is a manufacturer-generated search platform to help designers search, save, and share product information. Manufacturers of all sorts can publish and update product listings freely. Qualified buyers can instantly connect to these manufacturers to request additional information—or save products to begin building a materials library that will never become outdated. But most important, Designer Pages is all about sharing product information through collaborative ‘workspaces’ that help designers jump-start projects with tools to improve communication and efficiency. The result is a Web-based, self-maintained, and comprehensive software solution for specifying products in architecture and design. To learn more about Designer Pages, go to www.designerpages.com.
MMPI (www.merchandisemartproperties.com) is the world's leading owner and operator of showroom buildings and trade show facilities, bringing buyers and sellers together in more than 300 market events, trade and consumer shows and conferences each year.