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10/26/2009

Designer Pages Debuts Radical Social Media Campaign at NeoCon East

 

NEW YORK – Designer Pages will collaborate with Merchandise Mart Properties Inc. (MMPI) for a second time in 2009 as social media sponsor of NeoCon® East—the premier design exposition for commercial interiors with a focus on the federal government—October 28-29, at the Baltimore Convention Center in Maryland. 

Motivated by the enormous success of the company's social media campaign launch at NeoCon World’s Trade Fair, which took place June 2009 in Chicago, Designer Pages (booth: Pratt Street, lower level lobby) returns to the contract furnishings trade show circuit with an evolved social media program for NeoCon East, titled #NeoConEast.  Broadcasting from plasma displays scattered across the show floor, #NeoConEast is a pioneering technology installation and guerilla marketing initiative that will power, capture and display NeoCon East-related conversation on Twitter—all in real time. 

To support the campaign, Designer Pages will enlist the help of Citizen Bloggers—a group of vetted social media-savvy design enthusiasts—who will canvas NeoCon East and help create content by tweeting, taking pictures and video from their mobile devices under the Twitter hashtag #NeoConEast. Several recognized industry Web sites and blogs like AIANY.org and Archinect.com will partner with Designer Pages again by embedding widgets with an RSS feed of the live conversation stream to help share the show experience and encourage engagement with those not in attendance.

"While the A&D industry has been slow to embrace effective vehicles of communication and collaboration, we are inspired to see that design professionals are progressively beginning to take advantage of them," says Jacob Slevin, Designer Pages co-founder and CEO. "Every day we witness new and exciting exchanges between members of this community on Twitter, among them well-known editors, architecture firms, manufacturers, industrial designers and trade show managers, to identify just a few. The success of these social media campaigns is further validation of the enormous and positive influence of the social Web in the architecture and design industries and Designer Pages is happy to be helping steer the way.”

To join the conversation, follow @NeoConEast and @designerpages on Twitter and share your impressions about the show with the official event hashtag, #NeoConEast.

About Designer Pages
Designer Pages’ foundation is an online community and user-generated online product catalog designed to help design professionals worldwide efficiently search, save, and share information. A Web-based, self-maintained, and comprehensive software solution for researching products in architecture and design, Designer Pages empowers registered community members to streamline their workflow with enhanced browsing and saving capabilities—features like collaborative virtual “Workspaces” jump-start design projects with tools engineered to improve communication, product specification and to transcend geographies; “Collections” allow selected curators to create useful product groupings based on theme or application. Likewise, Designer Pages platform allows suppliers of all types to post and update their own product listings freely. To optimize brand visibility, patent-pending contextual product placement technology offers suppliers first, second or third tier list for relevant product listings.

With the mission to revolutionize the way that product information is used and shared on the Web, Designer Pages has become the fastest growing social media property in A&D.  To learn more about Designer Pages, visit www.designerpages.com; and for live company updates, follow us @designerpages on Twitter.

About NeoCon East
NeoCon® East prominently showcases interior design, architectural and facilities management industries of the Mid-Atlantic region, with a special focus on the Federal Design Community. Highlights include a variety of manufacturers on GSA schedule, captivating keynote speakers, special exhibits, tours and more than 40 CEU accredited seminars representing a variety of important topics and covering 14 distinct educational tracks.

For more information about the NeoCon family of shows, or for exhibiting and attendance information, visit www.merchandisemart.com or call (800) 677-6278 (MART).

 

 
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