GreenPix Zero Energy Media Wall


GreenPix Zero Energy Media Wall

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    The density pattern of the building's skin reduces heat gain and transforms excessive solar radiation into energy for the media wall.

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    The GreenPix project team developed a new technology for laminating photovoltaic cells in a glass curtain wall and oversaw the production of the first glass solar panels by a Chinese manufacturer. SIMONE GIOSTRA/ARUP

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    The GreenPix display is comprised of 2,292 color (RGB) LED light points - comparable to a 24,000-square-foot monitor screen. SIMONE GIOSTRA/ARUP/RUOGU

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    The innovative use of technology at GreenPix raises global interest in the integration of digital technology with architecture and reinforces the reputation of Beijing as a center for innovation and urban renewal. SIMONE GIOSTRA/ARUP

Just minutes from a site where hundreds of world-class athletes will soon participate in the 2008 Olympic Games, the GreenPix Zero Energy Media Wall at Xicui entertainment complex in Beijing features world-class technology that makes it a truly radical example of sustainability.

Dedicated to digital media art, the media wall features one of the largest color LED displays worldwide and the first photovoltaic system integrated into a glass curtain wall in China. The building performs as a self-sufficient organic system, harvesting solar energy by day and using it to illuminate the screen after dark, mirroring a day's climatic cycle.

The facility's "intelligent skin" interacts with the building interiors and the outer public spaces using embedded, custom-designed software, transforming the building façade into a responsive environment for entertainment and public engagement. Designed by New York-based Simone Giostra & Partners Architects, the project provides a platform to display the work of artists. Engineering and design firm Arup of London was responsible for lighting design and façade engineering.

GreenPix Zero Energy Media Wall

Honorable Mention

LOCATION: Beijing, China

AV BUDGET: $350,000


  • Simone Giostra & Partners Architects
  • ARUP


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