"Build It GREEN!"
PBS has solicited 26 episodes of "Build It Green!" for national syndication, the first home improvement-style television show focused solely on environmentally-friendly techniques. The lighthearted, half-hour "edu-tainment" show, hosted by contractor Charlie Popeck and architect Jill Burtin, features both new home construction and renovation projects that incorporate the principles of green building. It is produced by Desert Moon Productions.
According to Jenna Norcott, assistant director for PBS Syndicated Programming, PBS is highly enthusiastic about the show. "I know public television stations will have a strong interest in this wonderful series that is dedicated to building awareness of environmentally-friendly home designs, materials and techniques."
While drawing from home projects within Desert Moon's base of Arizona, the show will also travel. "Green building options are intrinsically tied to climate, so we will highlight what innovative people are doing under almost all climate conditions," noted Mick Dalrymple, executive producer. With some episodes already completed, Desert Moon is finalizing production underwriting for the full season. PBS expects to begin airing the show starting in July, 2004.
Staffing for the show includes at least three LEED™ Accredited Professionals. "Credibility is key to the show's success amongst more skeptical members of the audience," Dalrymple stated. "The U.S. Green Building Council's LEED system provides a good framework for conducting the necessary research."