New York-based SPAN Architecture has taken Calvin Klein’s iconic language into a new paradigm for its 1,800-square-foot store in Shenyang, China. The store’s salon takes the form of a series of blackened steel ribs that repeat at different dimensions and intervals through the center of the store. The interior is populated with a series of scrims, fixtures, and furniture shapes that invite close inspection of the items displayed.
The salon frames, filters, and highlights a lit back plane—making it a social and sales space, as well as a visual filtering device providing a compelling view into the store. Along with a more opaque storefront, forward marble was used as a classical counterpoint to the edgier, more contemporary scrim/frame structure of the interior. Extending the lighting lines down into the horizontal plane in order to break the typical barrier between horizontal and vertical space, this has an ultimate effect of creating a new kind of merchandising niche experience.