Meet Our I Like Design Winner

SCAD student lands internship at Manhattan-based ICRAVE

by Ben Frotscher

Starting with a research-based focus, Selvaraj discovered that by 2020 online shopping sales will be the maximum revenue generator for Nike. Because of this research, Selvaraj’s concept for a New York retail space brings people together to engage with their favorite apparel, athletes, and sports teams in a setting where consumers can watch their favorite teams on any number of surrounding surfaces.

Nike products can be ordered using interactive touch tables, which can also be adapted for streaming games. The space will also feature classic arcade games, alongside multi-use laser turf—an area that can be used for the launch of new products with 3D holograms. “The idea of Nike Connect is to foster a deeper level of brand connection through an interior environment that fuses space, technology, people, and products, which reflects the ideologies of Nike,” he said.

emerging design style
As a young designer who is still establishing his own design style, Selvaraj knows that working with clients of great variety is the ideal way to discover how he will work in the future.
“Coming from a country with rich culture has a huge influence on my design style,” Selvaraj said. “My design focuses on efficient space planning blended with rich colors. I’m also exploring various projects and challenges that come my way, but I’ve developed a fondness for semi-open environments. Those spaces have always fascinated me.”
While attending SCAD, Selvaraj said his professors have pushed him to his limits and have made him a better interior designer and architect. “My professors have always helped me grow and open me to bigger ideas,” he said. “They have helped me understand the opportunities and resources available that have helped me build my design style and philosophy, which makes my designs stand out.”

bright future for selvaraj
From gaining a bachelor’s degree in architecture to working for three years as an architect at FBA Consulting and Madras Design Work—both in Chennai, India—Selvaraj has already gained a wealth of experience. He also knows an upcoming internship with ICRAVE—an experiential design and branding studio—will be extremely beneficial for his future.

“ICRAVE caught my attention when I learned about their mission to foster curiosity in the world around, and that they choreograph memorable experiences by creating amazing places and by embracing the entrepreneurial spirit, challenging the notion that it’s all been done,” he said. “That really reflects my design ideologies. Every project I have seen from ICRAVE is bold and vibrant, which I would love to incorporate in my future design concepts.”

Aspiring to be an interior designer in the future, Selvaraj also wants to mentor design enthusiasts. He also knows that the I Like Design competition will help him get there. “I came to the United States to redefine myself and start a new chapter as an interior designer,” he said. “Winning the I Like Design competition has provided an amazing platform to accomplish these goals.”

more from the finalists
This year’s I Like Design competition was narrowed down to seven worthy students when the online voting process began. As a nod to the six runners up, here’s a brief glimpse into their thought-provoking concepts for this design challenge. Look for more inspiring work from these student designers and from next year’s entrants.

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