Progress Lighting is embracing the fact that news creation and consumption continues to move online. After years of building its social media channels to engage with a variety of audiences, the lighting manufacturer has further evolved its web presence by unveiling a digital newsroom.
With the blogosphere expanding at a rapid pace, the digital newsroom provides new ways for consumers, prospects and partners to learn about Progress Lighting. Visitors now have access to items—including image galleries, video libraries, and company news—that are easy to share with others.
Media, consumers, designers, bloggers, builder partners, and online retailers will have access to:
- A new outlet to find and share company and industry news
- A variety of tools to learn about Progress Lighting and its product offering—in a central place
- Immediate access to digital and multimedia assets from Progress Lighting
The digital newsroom will be continually updated and will also serve as a platform to share partner and online retailer news and information.