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11/26/2013

Novotel New York

By Stonehill & Taylor | New York City, NY

Photography by Gregory Goode

 
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    View larger

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    In addition to digital art installments, the main lobby features a vibrant mural wall of metal mesh from DaisyCake View larger

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    While restaurant guests enjoy a clear view of Times Square, custom-designed lighting mimics the view of fireworks overhead. View larger

The newly-renovated Novotel New York, which opened its doors in September, is a showcase of narrative design at its finest. From the moment guests walk through the entrance on 52nd street and Broadway until they finally shut the curtains at night, they are surrounded by the spirit of Times Square and the New Year's Eve traditions that help make it so iconic.

"The futuristic new design is inspired by celebration of renewal—a reference to Times Square's pop-culture significance as the host of New Year's Eve activities—incorporating architecture, video, and light effects to create an immersive experience for the visitor," says Stonehill & Taylor Principal and VP of Interior Design Michael Suomi.

Entering the 26-story building, guests experience the first of many interactive light-art installations as hexagonal LED panels on the walls and ceiling pulse with light and color, simulating the experience of walking through the inside of the Times Square ball.

A quick elevator trip up to the 7th floor reception area, and suddenly the ball shatters in an otherworldy series of lines and facets, which flood the space with a purple glow and draw guests out into the open-plan lobby, bar and restaurant areas.

Large columns in the space feature floor-to-ceiling video art pieces inspired by New Years Eve rituals from around the world and throughout history. With a straight-line view from the restaurant right to the heart of Times Square and the ball perched overhead, custom lighting designed by Stonehill & Taylor and produced by Alger Triton mimic the view of New Year's Eve fireworks displays.

The project was also an example of how to break the corporate mold and create something fit for the environment at hand. Stonehill & Taylor renovated all 480 rooms in the hotel by modifying Novotel's "Next Room" design to meet the needs of the American market. Changes include ergonomic desks and chairs, higher-end custom artwork, real wood veneers and plusher carpets.

The story of new beginnings continues in these spaces as well, with custom "firework" graphics on headboards, window treatments and decorative pillows.

Editors' Choice Projects of 2013
1 Novotel New York
By Stonehill & Taylor
New York City, NY
 
2 Cedar Rapids Public Library
By OPN Architects
Cedar Rapids, IA
 
3 Automattic | Wordpress Office
By Baran Studio Architects
San Francisco, CA
 
4 Farmers Fishers Bakers
By GrizForm Design Architects
Washington, D.C.
 
5 Cooley LLP Offices
By Gensler
Seattle, WA
 
6 National Public Radio Headquarters lobby
By Poulin+Morris
Washington, D.C.
The editors of Interiors & Sources took a look back at previous issues and picked out their favorite projects. Click here to see which ones they chose!
 

 
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