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07/31/2013

Paper Trail

As Flavor Paper celebrates its 10th anniversary, we re-visit the company's NYC headquarters to see just how far they've come since the building first opened in 2010.

By Erika Templeton | Photography by Boone Speed and Matthew Olive

 
  • /Portals/3/images/magazine/2013/0813/I_0813_Web_PE_Flav_1.jpg

    In the Flavor Paper Brooklyn headquarters, a wild assortment of pillows adds a new punch to showroom seating. The patterns are taken directly from its wallpaper library. Photograph by Boone Speed View larger

  • /Portals/3/images/magazine/2013/0813/I_0813_Web_PE_Flav_2.jpg

    The Flavor Paper digital printing business—and its employee base— has grown significantly in the past three years. Once bare, the office now bustles with life, as more and more equipment piles up on top of custom casework from Made-Studio. Photograph by Boone Speed View larger

  • /Portals/3/images/magazine/2013/0813/I_0813_Web_PE_Flav_4.jpg

    The Flavor Paper digital printing business—and its employee base— has grown significantly in the past three years. Once bare, the office now bustles with life, as more and more equipment piles up on top of custom casework from Made-Studio. Photograph by Boone Speed View larger

  • /Portals/3/images/magazine/2013/0813/I_0813_Web_PE_Flav_5.jpg

    The Flavor Paper production floor, as seen in 2010. Photograph by Boone Speed View larger

  • /Portals/3/images/magazine/2013/0813/I_0813_Web_PE_Flav_6.jpg

    Three years of hand screening prints have turned the white production floor into a pointillist history. View larger

  • /Portals/3/images/magazine/2013/0813/I_0813_Web_PE_Flav_7.jpg

    The digital Cuben print blends seamlessly with City of Light and Musical Mandala from the 2013 Andy Warhol x Flavor Paper Collection. Photograph by Matthew Olive View larger

  • /Portals/3/images/magazine/2013/0813/I_0813_Web_PE_Flav_8.jpg

    Old meets new in the production studio, where the iconic image of Ted stands next to City of Light and the newest technology from FP: a digital printer that churns out pre-pasted, pre-trimmed wallpaper. Photograph by Matthew Olive View larger

The slick, mod couches are now covered with Flavor Fabric pillows in a wild assortment of colors and patterns repurposed directly from the wallpaper library. A beaded partition that once enclosed a Knoll Platner Table and a circle of Ero|S| Swivel Chairs by Kartell has been removed.

“We originally wanted it to extend further out and line up with the outer edges of the ceiling, but we realized people don’t use the space this way,” Sherman explains. “They’d move back and forth, getting all caught up in the strings, so it was a hindrance. Plus, you’d be surprised how hard it is to find a track that doesn’t look like it should be in a hospital.”

Sourcing materials to coincide with such a vibrant array of products on display was an exercise in customization, much like the Flavor Paper manufacturing process itself—even though, as Sherman says, “it’s a pain in the ass.”

“A lot of it was finding companies that represent classic contemporary work. We would take these future-thinking but timeless classics and modernize them a bit.”

Some of the bigger names that fit the bill include Tom Dixon, Knoll and Maharam, whose fabric adorns the loungy showroom couches in striated patterns custom-designed by Barrett Hill.

“It’s a pure aesthetic thing here. We try to be funkier and I wouldn’t say flashy, but attention grabbing. The tactile—we’re always into that. We like coming up with ways to incorporate pattern and build up what we do in the process, so you see that throughout the space.”

Sherman’s ability to integrate ideas and adapt to changes as they come has made it easy for Flavor Paper to flourish, building up layers of history and seamlessly bringing them into the fold of the future.

SOURCES:

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2
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5
6
 

casework (custom)
Made-Studio
(800) 617-8616

hardware
Blumcraft | 1
(412) 681-2400

lighting
Lighting Workshop
(212) 796-6510

Tom Dixon
(201) 984-5599

metalwork
Ghilarducci Studios | 2
(503) 239-7637

seating
Haworth | 3
(616) 393-3000

Herman Miller
(616) 654-3000

Kartell
(212) 966-6665

tables
Knoll
(800) 343-5665

Herman Miller | 4

textiles
Barrett Hill
(212) 239-4314

Flavor Paper | 5
(718) 422-0230

Maharam | 6
(800) 645-3943

wallcoverings
Flavor Paper


CONTACT:

 client 
flavor paper
216 Pacific Street
Brooklyn, NY 11201
(718) 422-0230
flavorpaper.com

photographers
Boone Speed
boonespeed.com

Matthew Olive
urchininc.com

 


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