This quirky video from Nickolas Duarte chronicles the story of the BMW Group DesignworksUSA-designed Clarity chair from Allsteel. Duarte wrote the spot with Drew Grubich, telling the story of a chair's journey from the heartland to the big city in hopes of saving its ailing mother. Tell us what you think in the comments below!
READ: Patrick McEneany of BMW Group DesignworksUSA is one of our 10 to Watch.
A Chair Named Clarity from Nickolas Duarte on Vimeo.