Eva Maddox and Eileen Jones on Creativity

This video from Perkins+Will features Eileen Jones and Eva Maddox discussing their creative process and how they approach the process of branding and design as they tour some of the most stunning spaces in New York City. "Now that [design] has been exposed, I don't think it will ever go back in the box," says Maddox.

Video produced by 50,000 Feet in collaboration with About Face Media.

READ: Meet Eileen Jones, Perkins+Will's master of branded environments.