Technology has reshaped how we think about design and how we conduct business at all levels of the marketplace.
To meet today’s rapidly evolving online environment, ASID launched a new website at the beginning of this year. Designed to engage the design community—including both industry
professionals and clients—the new site truly
showcases the expertise of our designers. New features include access to industry research and reports, a robust designer directory and seamless integration with social media so that designers, industry partners and clients can better manage and share information. Specialized content areas are available 24/7, providing streamlined and user-friendly access to ASID resources and information.
But a robust website is just one way designers can use technology to enhance their practice. Other strategies for delivering services, such as bundling, allow potential clients to determine the desired scope of services while providing designers with greater flexibility in terms of project management. The ability to benchmark projects, monitor hours and determine appropriate fees sets a competitive edge, and provides an opportunity for designers to increase their functionality and advance their business.
Tech tools, such as the Canvas Model Design app by Intergrupo, provide an intuitive way for designers to generate individual client or project scorecards that track and compare projects on the go, and assist in the benchmarking process. Canvas Model Design is user friendly if you spend some time to gather and input data on your projects, and can be downloaded directly to your mobile device (available through a Google search or the iTunes app store).
Other tools enhance productivity and provide information (often on mobile devices) that can be customized to fit your needs. Creating new ventures and opportunities can require a different business model and looking at this from a strategic perspective may be necessary. StratPad Plus by Glassey Technologies, My Business Plan by Ololac Interactive or Strategy Architect by the Burwood Group, Inc. are three specific apps that can help designers define, shape and prepare their businesses for the future; they are also a great way to organize your goals and set a direction. Having a plan in place guides your decisions and helps to maintain focus, whether the intent is to increase market position, expand your network or develop a new model of work; technology aids in the process and encourages innovation.