06/21/2012

The Mitchell Group Adds Informational Videos to YouTube

New videos highlight the manufacturing and testing processes involved with faux leather.

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The Mitchell Group Adds Informational Videos to YouTube

CHICAGO –With its own YouTube Channel, The Mitchell Group, a worldwide distributor of faux leather upholstery, has created new videos each designed to inform faux leather customers on various manufacturing processes. 

The short, informational pieces depict various manufacturing processes and how the company tests its products before bringing them to market. Mitchell plans to produce and post additional videos as it increases its visibility on YouTube.

“Faux leather is growing and has become an extremely important component of many upholstery items,” says Bill Fisch, president of The Mitchell Group. “As a service to our customers, the videos will help familiarize them with the steps involved in making the product. Consequently, they’ll be better able to articulate exactly what they want out of faux leather upholstery, and we’ll be able to engineer products that best suit their needs.”

The videos, which run from less than a minute up to 1:50, include:

  • Wyzenbeek Abrasion Testing
  • Water Moisture Tumbling
  • Hydrolysis Testing Chamber
  • Applying Embossed Pattern
  • Color Fastness Testing
  • Polyurethane Resin Applied
  • Faux Leather Film Transfer

Launched in Sept. 2011, The Mitchell Group’s YouTube Channel showcased “The Erasable Man” for Sta-Kleen®, re-introducing the industry’s first dry-erase polyurethane performance fabric that enables complete erasing of marks and stains.

View the videos at The Mitchell Group’s YouTube channel.


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