NEW YORK CITY—Cosentino, a leading distributor of quartz surfaces and other natural stones, recently received a Golden Lion Award at the Cannes International Festival of Creativity for its video “Silestone, Above Everything Else.” The creator of the advertisement, Spanish digital animator Alex Román, attended the Cannes Festival Award ceremony and accepted the award, which was honored in the Film Craft category.
The minute-long video showcases an innovative vision of the world of the kitchen and above all, of Silestone worktops, through the impeccable use of animation and surrealism. Román expertly fused images, sounds and superb digital effects to enhance the unique properties and characteristics of Silestone surfaces and their quartz origin. The completely digital video showcases the Silestone brand in an entirely new way.
“We are very happy to have been awarded such a recognition,” says Damian Granados, head of image and branding of the Cosentino Group. “This award does not only mean that the Silestone brand has consolidated its strength on a worldwide level, but also shows that Silestone is at the forefront of creativity and innovation in advertising. Alex Román has shown a talent that is out of this world.”
The successful and impressive work carried out by Román in his earlier project, “The Third and The Seventh” captivated the Cosentino team from the beginning, and recruit Román for this project.
The Cannes Lion International Festival of Creativity Awards are the most prestigious international advertising awards, with more than 24,000 participants. The festival is the world’s only truly global meeting place for publicists and professionals in the communications industry.
Watch “Silestone, Above Everything Else” below:
Silestone -- 'Above Everything Else' from Alex Roman on Vimeo.