ATLANTA /PRNewswire-USNewswire/ – As part of its campaign to engage the public via social media, the GREENGUARD Environmental Institute recently announced the launch of its first-ever blog, "Certifiably Green."
The blog will cover topics related to indoor air quality, sustainable building and design, health, and green living. Each post will be written in an animated, conversational style and friendly tone of voice that breaks concepts down in an easy-to-understand manner.
The blog will also incorporate multimedia elements, such as video and audio, whenever possible. Readers will be encouraged to post their own comments beneath each post and participate in online discussions.
"We're extremely excited about our latest foray into the realm of Web 2.0," says Henning Bloech, executive director of the GREENGUARD Environmental Institute. "The science of indoor air quality and chemical emissions is so technical and seemingly abstract that it can be very difficult for the average person to understand it. We hope to make this blog a fun and informative online destination that both educates and entertains visitors from all walks of life."
Boasting a slightly more whimsical aesthetic than its parent organization's website, "Certifiably Green" does maintain GREENGUARD's token green, orange, and white color scheme and showcases the GREENGUARD Certification marks on every page. In addition, GREENGUARD's consumer-oriented video displays prominently in the upper right corner of every page.
To coincide with the onset of autumn and cooler weather, the blog's inaugural post addresses the issue of home weatherization and its potential impact on indoor air quality. To read it, log on to www.certifiablygreenblog.com; or, visit www.greenguard.org and click on the "Read Our New Blog" link on the homepage.
About GREENGUARD Environmental Institute (GEI)
The GREENGUARD Environmental Institute aims to protect human health and improve quality of life by enhancing indoor air quality and reducing people's exposure to chemicals and other pollutants. As an ISO-IEC Guide 65:1996-accredited, third-party organization, GEI certifies products and materials for low chemical emissions and provides a resource for choosing healthier products and materials for indoor environments. All certified products must meet stringent chemical emissions standards based on established criteria from key public health agencies. GREENGUARD certification is broadly recognized and accepted by sustainable building programs and building codes worldwide. For more information and a complete listing of certified products, visit www.greenguard.org.
For additional information, contact Rachel Belew, PR & communications manager, (678) 444-4047 or firstname.lastname@example.org.
Source: GREENGUARD Environmental Institute (www.greenguard.org)