Return to site home page


LG Hausys Surfaces Announces Student Design Challenge


The contest—“2010 LG Hausys Surfaces Student Design Challenge with Aloft Hotels”—challenges students throughout North America to design solid surface innovations for the hospitality industry, capturing the theme “where life happens.” 

PEORIA, AZ – Attention all design and architecture students! LG Hausys Surfaces and Starwood Hotels & Resorts Worldwide Inc. recently announced the official call for entries for the “2010 LG Hausys Surfaces Student Design Challenge with Aloft℠ Hotels.” The contest challenges students throughout North America to design solid surface innovations for the hospitality industry, capturing the theme “where life happens.”

Contestants are encouraged to utilize bold, modern design techniques that embody elements of Starwood’s style at a steal Aloft Hotels brand.

Five student finalists will be invited to Boston, MA, to present their designs to a panel of judges comprised of leading architects, designers and media from the hospitality industry. The panel will announce the three grand prize winners of the challenge, who will move on to see their concepts come to life at the 22nd annual International Contemporary Furniture Fair (ICFF) in New York City. The final designs will be displayed in one of the 40-plus global Aloft locations now open and arriving soon!

Student designers are asked to enter their fully conceptualized submission, specifying material and color from among the LG Hausys Surfaces HI-MACS® Solid Surface product line. The design must address the needs of today’s forward-thinking travelers, making the Aloft Hotels experience easy, fun, and social while demonstrating the evidence of understanding solid surface fabrication and design.

“This program is completely inclusive—allowing students to take their personalized design and work with our world class fabrication partners, meet representatives from the Aloft design team, and LG Hausys Surfaces to assure their idea will turn into a stunning, fashion-forward design suitable for one of the hottest emerging hotel brands,” says Michael Tasch, director of commercial marketing, LG Hausys Surfaces North America.

“The Aloft brand is all about innovative design for today’s savvy travelers. Public spaces are inviting, engaging and vibrant, and we’re wired for the future so guests will always be able to access the latest in technology to keep them connected while on the road,” says Brian McGuinness, senior vice president of specialty select brands for Starwood Hotels. “We are pleased to partner with LG Hausys Surfaces to encourage the integration of these ideas with their products and to discover how the travelers of tomorrow will bring their travel-enhancing ideas to life.”

Entries for the contest will be accepted until March 5, 2010. For complete details and to submit your design, visit

About LG Hausys Surfaces

A subsidiary of the global LG powerhouse known for its innovative and quality products, LG Hausys Surfaces (headquartered in Peoria, AZ) offers a wide variety of Solid Surface, Stone, and Eco surfacing products. Each of these product lines transforms ordinary spaces into attractive and highly-functional spaces where day-to-day life takes place. For more information on LG Hausys Surfaces product lines, visit

About Aloft Hotels

In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena a decade ago, Aloft is shaking up the industry for the next generation of traveler. Starwood recognized opportunity in the select serve market for reinvention and innovation and selected world renowned design and architecture firm Rockwell Group to collaborate on the new hotel concept. Aloft hotels are geared toward savvy, design-conscious consumers who grew up with the democratization of design. For more information, visit