- The NewsMarket (www.thenewsmarket.com
) recently launched a dedicated 'Green' channel to meet the growing demand by the news media for video that illustrates a broad range of environmental issues.
The Green channel will contain video by companies on issues such as renewable energy, environmentally friendly transportation, green buildings, and legislation to reduce carbon emissions. In recent months, news outlets have begun dedicating resources to track the global, political and corporate support for green initiatives. Many companies in the transportation, consumer goods and energy sectors have started to publicize technologies and products that are more environmentally friendly.
"Going green is making headlines across the globe," says Shoba Purushothaman, CEO and co-founder of The NewsMarket. "Green practices have moved from simply being fashionable to becoming a business-critical issue. We've seen demand skyrocket this year for environmental, climate change and green story content from our media user base. We expect that our Green channel will become the definitive place for online and broadcast media."
During the C40 Large Cities Climate Change Summit in New York in mid-May, media outlets in more than 40 countries downloaded more than three hours of video made available on www.thenewsmarket.com relating to the event and climate change issues. The content was provided by brands like Shell, Hearst and General Electric, and cities such as London.
All content on www.thenewsmarket.com/green is available for free to registered journalists of The NewsMarket. Registration is a simple and free process and enables the news media to instantly access a deep and broad archive of multimedia content on green issues.
About The NewsMarket
The NewsMarket is a leading online video solutions provider for global multinationals, government organizations and non-profits. Headquartered in New York, The NewsMarket's video distribution platform and embeddable streaming video player brings a powerful branding proposition to content producers, allowing them to make video available to the world's broadcast and online media (reaching more than 12,000 media outlets in 144 countries) and to customers, bloggers, employees, investors and other stakeholders.
Source: The NewsMarket (www.thenewsmarket.com)
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