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Shaw Hospitality Group Introduces Dash Online Custom Design Tool

Save a design for your chance to win a MacBook Pro


Shaw Hospitality Adds Dash to Online Repertoire

Dalton, GA – Custom carpet design has never been easier. Or more inspiring. Introducing Dash, the new online custom design tool from Shaw Hospitality Group. It’s where the language of design meets pattern customization; you design it, SHG Dash's it to you.

Now through June 1, when you save a design in Dash, you are entered to win a new MacBook Pro! Entries are limited to five saved designs a day. See contest terms and conditions at for further information. Dash simplifies the custom design process for print carpet in 3 easy steps:

  1. Select a field, border and bleedout from thousands of patterns in the extensive online design library.
  2. Change the scale and customize the colors.
  3. Then save, print or request a carpet strike-off. Voilà! Custom online design at your fingertips.

“With Dash, you can now custom design anywhere, anytime at This new online custom tool allows designers to explore the pattern library creating new designs and inspiration immediately,” says Desiree Perkins, Shaw Hospitality Group vice president of marketing. “Shaw Hospitality Group understands the importance of design. We are focused on bringing diverse and fashion forward collections to the hospitality industry. With Dash you can customize any of our print designs online.”

Custom designs can be saved and viewed on a computer screen, minimizing the use of paper printouts while reducing valuable time in the design process. Users are not required to register to create personalized designs in Dash, but registration is required to order a paper strike of the print carpet pattern and a carpet strike. Introduced to U.S. and international hospitality markets in early 2011, designers say Dash is user-friendly, easy to access and reduces the time it takes to order custom print carpet.