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FTC Releases Updated 'Green Guides' for Environmental Marketing Claims


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Breaking the Mold
By Robert Nieminen

Just about anyone who's stepped into a local Starbucks store (or even heard of the brand) is probably aware of the company's commitment to fair trade practices with its coffee suppliers in developing countries around the world. Indeed, it may be one of the most prominent reasons for Starbucks' astonishing growth and success over the years.

What some may not know, however, is that its corporate social responsibility …

Read the full article … »


FTC Releases Updated 'Green Guides' for Environmental Marketing Claims
The proposed revisions to the Guides will help marketers avoid making misleading environmental claims, including new guidance on the use of product certifications, as well as "renewable energy," "renewable materials," and "carbon offset" claims.
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Lutron and ANSI Collaborating on Smart Grid Standards
Lutron Electronics recently announced its collaboration with the American National Standards Institute to develop standards for the national Smart Grid effort. The standards will provide a common basis for electrical energy consumers to describe, manage, and communicate electrical energy consumption and forecasts.
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CIDA Collaborative Strategies Session Announced
The Council for Interior Design Accreditation's strategies session seeks to envision how collaboration will impact society at large and the disciplines of the built environment specifically—which, in turn, leads to a deeper understanding about the educational content necessary to prepare graduates for interior design practice.
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Trendway to Support Komen for the Cure at NeoCon East
In an effort to support the fight against breast cancer, for every badge scanned at its booth during the show, Trendway will make a donation to the life-saving work of Susan G. Komen for the Cure.
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October 19, 2010

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'HopeFlows' Campaign to Support Breast Cancer Awareness Month
USGBC Launches Center for Green Schools
Agreement Fills Void in Canadian Green Products Market
Moments of Luxury
HOK Announces New Product Design Group
ASID Supports Legislation that Opens Doors for Interior Designers in Florida
Growth in Green Building Sector Projected to Spur U.S. Economy
GBCI Celebrates 10,000 LEED Green Associates
New USGBC Toolkit Helps Advance Green Schools
USGBC Opens Building Performance Partnership

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